| MANCHESTER CITY FC LAUNCHES ONLINE COACHING ECADEMY
IN ASSOCIATION WITH AABAR
Cityecademy – the
world’s first online coaching facility is launched by Premier
League leaders in youth football development
9 August 2010 - MANCHESTER, UK: The Premier League football club
Manchester City FC, is today launching its online coaching school
cityecademy - www.cityecademy.com
A first of its kind, the cityecademy is designed be an online partner
of the club’s hugely successful youth Academy and act as an
entry level resource for young motivated amateur footballers around
the world.
Since it launched in 1998, the Manchester City Academy has helped
to create more first team players than any other Premier League
development facility over the same period. To date these Academy
graduates include 10 international players, 31 MCFC first team players
and 60 squad members playing league football. By transferring the
Academy’s expertise online the club aims to increase the reach
of the Academy’s coaching facilities and ultimately to raise
the quality of youth football development on a global scale.
The cityecademy has been built around a series of on-line and portable
videos covering core football skills and training exercises that
can be replicated in any coaching and recreational environment.
The videos, which feature first team and Academy players plus MCFC
coaching staff, are designed for use by players, coaches, parents
and teachers giving access to a 24 hour resource which covers the
following areas:
Technical: Passing, Control, Passing and support, Turning, Dribbling,
Running with the ball, Heading, Defending, Crossing and finishing,
Shooting
Physical: Warm up, Agility, Endurance, Speed, Cool down
Goal keeping: Basic handling, One player goalkeeping, Goalkeeping
circle, Handling skills
Each of the core skill zones on the cityecademy website is introduced
by a Manchester City first team player. The skills are then broken
down by the Academy coaches and demonstrated in a step by step easy
to follow format by an Academy player. Coaches and players can watch
the videos and replicate and learn the skills wherever they are,
on a training pitch, in the street or a school playground via a
bespoke iphone application.
Post launch, there are plans to introduce a points system whereby
cityecademy members are rewarded for watching the videos and uploading
their own content showcasing the skills they have learnt and development
via the online coaching school.
New Manchester City signing Yaya Toure comments: “I could
never have imagined that you could learn to play football on a computer
or a mobile phone when I was growing up. My brother Kolo who features
on the cityecademy site told me about it and I think it’s
a fantastic idea. We can’t build City Academies in every town
but now every kid can learn the City Academy way via their computer
or phone. Hopefully I’ll get to show off some of my skills
on the cityecademy soon.”
David Pullan, Manchester City FC’s Chief Brand & Marketing
Officer explains the idea behind the launch, “Our Youth Academy
is the envy of the Premier League and blueprinted by clubs all over
the world, we’re always looking to push boundaries and break
new ground in player development. The cityecademy is a natural evolution
for us, something that can bring the Manchester City football philosophy
to a wider audience by embracing technology and the best thing is
that it’s free.” He continues, “We want to create
a global cityecademy community one that is bound by our coaching
philosophy.”
Young players and adults
wishing to become part of the cityecademy and benefit from expert
Academy coaching are encouraged to sign up at www.cityecademy.com
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